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Video Support for Market Research
& Insight Teams

Image by Ian Schneider
IMG_9224.jpg
I’m Wilmar, a bilingual multimedia producer and senior editor with extensive experience in storytelling — and many years producing video specifically for market research firms.

 

I understand research environments, moderation workflows, respondent sensitivity, facility logistics, and — most importantly — how footage is actually used in client insight decks and presentations.

 

Today, I partner directly with research agencies to provide reliable, research-ready video capture and editing that elevates qualitative work without adding workload to your team.

Why Research Teams Trust Me

Most videographers don’t understand research. I do.
 

  • Comfortable working in focus group facilities, in-homes, and field environments

  • Experienced supporting moderators, ethnographers, and field teams

  • Respectful, unobtrusive handling of respondents

  • Familiar with consent, confidentiality, and research etiquette

  • Footage captured with the end deliverable in mind — not just “pretty video”
     

You won’t have to explain how research works. I already know.

What You Walk Away With

Research-ready deliverables, such as:
 

  • Cleanly logged full sessions

  • Highlight reels that tell the story of the study

  • Short clips formatted for PowerPoint, Keynote, or reports

  • B-roll and contextual footage that adds depth to insights

  • Professionally edited summary videos clients can watch and understand quickly
     

My goal is simple:
Make your insights easier to see, feel, and present.

Where I Fit Into Your Projects

Common ways I work with research teams:
 

  • Focus group and IDI filming (in-facility or on location)

  • In-home ethnographic capture

  • Customer journey and shop-along documentation

  • Executive interview capture

  • Highlight reels and synthesis videos for client presentations

  • Edited clips organized for insight decks and reports

  • Fast turnaround aligned with research timelines
     

Available for single projects or ongoing partnership.

Research Experience That Matters

Before working independently, I spent years producing video for large market research firms, capturing hundreds of hours of:
 

  • Focus groups

  • IDIs

  • Ethnographies

  • Consumer interviews
     

That experience means:
 

  • No learning curve

  • No disruption to your workflow

  • No need to “train the videographer”

Let’s Work Together

If you ever need reliable video support for an upcoming qualitative project,
I’d be happy to be a resource.
 

You can also reach out to discuss an upcoming study or request a quick estimate.

I had the pleasure of working with Wilmar on several videos. She always completed them on time and better than I could even envision the finished product. She is a joy to work with and I always remain in awe of her ability to take very weak directions and turn them into dazzling video deliverable that clients always love. 

Hillary Stifler, Vice President, Quantitative Research

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